Promoting Your Organisation

This document provides a practical guide for voluntary and community sector groups to effectively promote their services, campaigns, or events. It outlines a step-by-step approach starting with defining the ‘product’ being promoted, establishing a consistent and recognizable brand, and allocating time and resources wisely—even on a limited budget.

It also emphasizes the importance of identifying a clear target audience and choosing appropriate promotional media, from traditional print to social media and word of mouth.

The guide also offers tips for crafting compelling messages using accessible language and visuals, forming strategic partnerships with local organizations and media, and finally, monitoring and evaluating promotional efforts to refine future strategies.

 

Writing a Media Release

This document offers a concise guide to crafting effective press releases, emphasizing clarity, structure, and audience awareness.

The release should follow a descending order of importance, remain factual and objective, and include a relevant quote to add human interest.

 

Download document sample below

To get copies of these free documents, please head to our order form.

Promoting Your Organisation

PDF, 79.89kb