Number 1: Battenhall

Battenhall is a Communications Agency for the social media age. They work with brands on projects across a full range of marketing communications and consultancy campaigns, using content like marketing, influencer engagement, PR, training and design & build. Via their website, you can subscribe to the Battenhall Whatsapp daily news messages.

Price: It’s free to sign up to the Whatsapp group and access all their publications and blogs on their website.

Why I think they’re great: All you have to do is add their number to your address book, send a message saying “Join” and in return they will send you daily messages filled with all the latest Social Media, Tech and Marketing related news all with links to their sources, so extremely easy to share onto your chosen platforms.

Tip: Stay ahead of the game and use this to keep updated on all the tech and marketing news.


Number 2: Canva

Canva is a great graphic design tool which you can access from the app store or online. So far I’ve only used it on their website but have however downloaded it onto my phone; I find the website easier to use as the app seems to make everything slightly more squished together.

Price: The majority of Canva is free to use, however, some templates you do have to pay for, but the cost is low usually $1 for most. You can also upgrade your profile but for that, you do have to pay.

Why I think it’s great: It has millions of images that you can use to create presentations, posters, social media graphics and more. There are also photo filters, free icons and shapes and hundreds of fonts.

Tip: Canva is a great tool to use to create social visuals without being a designer.


Number 3: WordSwag

WordSwag is a mobile app only tool and again, you can search thousands of images (or upload your own). You have the options to edit text and choose from 48 fonts which all have different designs. There are also different crop options to fit onto different social media platforms.

Price: One off payment of £4.99 for the app

Why I think they’re great: Because they’re app only I feel like they have easier options to use via the app than Canva and it’s easy to navigate round.

Tip: Fab if you want to advertise something quickly as you can upload your own image and write over it really easily. 


Number 4: Overvideo

Overvideo is only available as an app but is easy to use. All you have to do is select the video you want to edit and add the text. You have an option to pick a song to play in the background and once you’ve finished editing the video to your satisfaction it’s easy to share onto relevant social media platforms.

Price: It’s free!

Tip: On Facebook, it’s becoming more mainstream to watch videos without clicking on the actual video to hear the sound so instead they have subtitles playing. This app is great for creating that kind of video content.


Number 5: Planoly

With Planoly you can manage, plan and schedule your Instagram posts from your computer and mobile phones.

Price: The app is free and you can use it as long as you want, but are limited to only posting photos and limited to uploading max 30 per month. If you want to post videos/gifs and more than 30 monthly, you would have to pay monthly for these features, with four tiers of pricing depending on how much you want to get out of the app.

Why I think it’s great: I was only told about this app at the course on and I’m so excited about it. It’s an app that you link with your Instagram account. It brings up the last 18 pictures you’ve put up and you can manage, plan and schedule posts so you can see what they will look like on your page without uploading them to your account.

Tip: The website is jam-packed with loads of interesting blogs and articles, definitely worth a read!


Number 6: Captiona 

Captiona allows you to get the best captions for your photos using this app.

Price: The app is free.

Why I think they’re great: I haven’t had the chance to use this app yet, but I think it could be really useful. Generate ideas for Instagram captions, so if you had a great photo to post but couldn’t quite think of a funny or relevant tagline to match with it, you can do a search and find one through there. It’s great if you’re stuck for creativity!

Tip: Once you’ve found a caption you want to use, have a play around with how you want to word it as you don’t want to have the same as everyone else.


Number 7:

With you can find the best hashtags to reach your audience. Also, gives you the top 30 most popular hashtags from the last week or month.

 Price: Free to get the best hashtags to use for Twitter. However, if you wanted to get the best hashtags for Instagram you would have to pay a monthly fee.

 Why I think it’s great: All you do is use the search bar to search for the hashtag you want to use, and it will bring up a selection of the next top 10 to use. Really easy to use and gives you live updates on which ones are the best to use right now and why.

 Tip: Remember to reload the website when you want to use again so all the information is correct and live.


Number 8: Ritetag

Ritetag notifies you when new hashtags emerge for your topic. You can also group hashtags easily to compare them. You can use either on their website or download their app.

Price: Free!

Why I think it’s great: This gives you live updates on your choice of hashtags, it will colour code which ones to use and what not to. If you compose your tweets through this it will highlight either:

Green = Good, this is a good time to post this

Blue = Use to get seen over time

Red = No, too many people are using it and your post won’t be seen

Grey = Don’t use, no one uses/searches for this 

Tip: If you’re live tweeting from an event, lots of people will be using the same hashtag and this is encouraged!


Number 9: Slack

Why I think it’s great: Slack is a channel based messaging platform that can be used both as a phone app and on desktop, with an almost Whatsapp-like feel to it, you can also connect to all software tools and services and find information easily. In slack you can organise conversations by channels, search through message and file history, connect apps to help with productivity, start video or voice calls and more.

Price: There are different price plans as well as a free plan which allows access to 10,000 of you teams most recent messages, 10 integrations with other apps like google drive, office 365 and also 1:1 voice and video calls which is perfect for small teams who haven’t used anything like Slack before.

Tip: Have a look at their website as they have loads of helpful tips as well as information about their paid vs free plans and comparisons to the benefits.

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