Choosing a new design tool comes down to functionality and purpose. It also depends on your goal; we recommend testing out several types to learn which one suits the way you work.

You want to make images that will catch your followers’ eyes. You also don’t want to spend a lot of time or money creating these images, social media posts have a very short lifecycle. The secret to creating these kinds of images is having a lot of great templates and design resources (images, icons, shapes, text styles) all readily available, so all you have to do is mix, match, and message.

Here are our suggestions below that are suitable for all budget types, whilst all have free plans, there are paid plans available too.

Canva

At Unity, this is the website we use for designing a lot of our social media posts, leaflets and posters. The free plan gives us access to a lot of pre-design templates and designs as well as illustrations and images. What’s useful is being able to create folders for different sectors we cover as well. There are options to create designs for specific social media accounts with the correct dimensions required per account which is especially useful.

Free plan: Everything you need to start designing

  • 250,000+ free templates
  • 100+ design types (social media posts, presentations, letters, and more)
  • Hundreds of thousands of free photos and graphics
  • Invite members to your team
  • Collaborate and comment in real-time
  • 5GB of cloud storage

Pro plan (£10.99p/m): Unlimited access to premium tools and content

Everything Free has, plus:

  • Create 1 Brand Kit and upload your own fonts and logos
  • One-click design Magic Resize
  • 420,000+ free templates with new designs daily
  • 75+ million premium stock photos, videos, audio and graphics free-to-use
  • Save designs as templates for your team to use
  • 100GB of cloud storage
  • Schedule social media content to 7 platforms

Enterprise (£24.00p/m): Manage your brand and scale content in one place

  • Everything Pro has, plus:
  • Establish your brand’s visual identity with logos, colours and fonts across multiple Brand Kits
  • Control your team’s access to apps, graphics, colours, logos and fonts with brand controls
  • Control team uploads into Canva
  • Built-in workflows to get approval on your designs
  • Set which elements your team can edit, and stay on-brand with template locking
  • Unlimited storage
  • Single sign-on (SSO)
  • 24/7 Enterprise-level support

Piktochart

Piktochart is an online tool for creating infographics, presentation slides, reports, flyers, posters for both print and online audiences.

Free plan:

  • Up to 5 active visuals
  • Get access to all templates
  • Get access to library of images & illustrations
  • 40MB storage for image uploads
  • Export images in standard quality
  • Piktochart watermark

Pro plan ($29p/m): For individuals

Everything Free has, plus:

  • Create unlimited visuals
  • 1GB storage for image uploads
  • Export images in HD
  • Watermark removal
  • Export your visual in PDF format
  • Export presentations to PowerPoint
  • Protect your published visuals with passwords
  • Create and use your own colour schemes
  • Upload & use your own fonts
  • Organise your visuals in folders

Pro plan for non-profits/education ($39.99p/y):

  • Get access to all templates
  • Get access to library of images & illustrations
  • Create unlimited visuals
  • 1GB storage for image uploads
  • Export images in HD
  • Watermark removal
  • Export your visual in PDF format
  • Export presentations to PowerPoint
  • Protect your published visuals with passwords
  • Create and use your own colour schemes
  • Upload & use your own fonts
  • Organise your visuals in folders

Team plan ($99p/m 5 users): Small to big companies

Everything in FREE & PRO plus:

  • 5 team members included
  • 1GB/user storage for image uploads
  • Log in securely with SAML Single Sign-On
  • Create custom templates for your team
  • Share your project with team members
  • Leave comments on your team’s visuals
  • Set roles and permissions

Team plan for non-profits/education ($199.95p/y 5 users):

Everything in PRO plus:

  • 5 team members included
  • 1GB/user storage for image uploads
  • Log in securely with SAML Single Sign-On
  • Create custom templates for your team
  • Share your project with team members
  • Leave comments on your team’s visuals
  • Set roles and permissions

Adobe Spark

Adobe Spark is an online tool that allows non-designers to create professional quality graphics, short promotional videos, and impressive single-page web stories.

Free plan:

  • Access to thousands of free images and icons for designs
  • Free templates

Individual (£10.10p/m):

  • Access to thousands of free images and icons for designs
  • Free templates
  • Invite members to help on projects
  • Create unique designs with premium templates
  • Create branded templates and themes
  • Personalise any project with logos, colours, fonts in one tap
  • Easily switch between brands whilst editing project
  • Create, add to, manage and share assets with CC libraries in Spark
  • Remove the Adobe Spark watermark
  • Access the complete library of Adobe Fonts and premium templates

Team (£20.22p/m):

Everything from the individual plan plus:

  • Consolidate ownership and billing for multiple individual licences
  • Reassign licenses
  • Access 24/7 technical support via email, chat and forums

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