The #EveryDayCounts campaign was set up by Charity Finance Group, National Council for Voluntary Organisations, Small Charities Coalition, Institute of Fundraising and other sector membership and representative bodies, to persuade the government to provide emergency funding that will keep charities alive and enable them to continue to serve their beneficiaries and communities. The campaign is asking charities to share their stories, so the government can understand how essential it is to invest in the sector and prevent its collapse.
As the campaign’s template letter to MPs says, ” Literally #EveryDayCounts to save our charity sector. Without swift, substantial and simple financial help from national government, vital charities could go under at short notice in the coming days and weeks. Even larger, national, more well-known charities are at risk of insolvency.”
Please help the charity sector – and the wider voluntary and community sector, third sector, civil society, whatever you call it – to continue to operate during the pandemic and beyond. Contact your organisation’s MPs, involve your members and supporters, tell your organisation’s story through local or national media and social media, with the hashtag #EveryDayCounts. If your organisation is not a charity, change the wording in the template documents to “community sector”, “NGO sector” or whatever terminology fits your organisation.
The campaign says that examples are the most powerful way to demonstrate to government the need and urgency, and asks for the following actions.

  1. Use the #EveryDayCounts campaign badge on your website, emails and social media to show support and promote the campaign. You can right click on the image above and copy or save it, or Download graphics here.
  2. Encourage your celebrity patrons and ambassadors to support the campaign by emailing them the campaign’s briefing note (PDF download:
  3. Write to your MPs, adapting the template letter (Word download: ).
  4. Mobilise your supporters – by asking them to write to their MP using the template letter above.
  5. Share your stories; use local media, social media using the hashtag #EveryDayCounts and get your stories out there in the following format:
    • what are you doing to support in response to COVID19 crisis (through existing services and/or additional activity you have taken on);
    • highlight any increases in your activities as a result of the crisis;
    • highlight any capacity or financial squeezes where you can;
    • tag @dianabarran and thank her for all she is doing to fight for charities;
    • tag @rishisunak and highlight the need for financial support;
    • tag local media outlets/journalists/mainstream media;
    • share short videos of how this is impacting your charity and beneficiaries right now.
  6. Contact your local media outlets.

Charities have asked for commitments from the government including:

  • emergency funding for frontline charities and volunteers supporting the response to the coronavirus crisis, especially where they are alleviating pressure on the health service or providing support to people suffering from the economic and social impact of coronavirus;
  • a “stabilisation fund” for all charities to help them stay afloat, pay staff and continue operating during the course of the pandemic;
  • confirmation that charities should be eligible for similar business interruption measures announced by the chancellor for businesses.

For more information Google #EveryDayCounts campaign, or #EveryDayCounts ncvo, #EveryDayCounts cfg, #EveryDayCounts ncvo, etc.
Stay safe, stay well, be kind,
Sandy Adirondack
[Governance and legal information for voluntary organisations]
Flat 39 Gabriel House, 10 Odessa Street, London SE16 7HQ
tel 07973 116264, 020 7232 0726
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This information in this email is for general information only. It is not a complete statement of the law and is in no way intended as a substitute for proper legal advice. It is intended only for charities and other voluntary/community organisations. For commercial bodies or public authorities, some aspects of law may apply differently, there may be additional legal requirements, or the law may not apply at all (for example, charity law does not apply to organisations which are not legally charities, except in a very few situations such as public collections).
Items that previously appeared on the legal update website for voluntary organisations are archived at and .

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